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Retailers seek Classic residuals from PGA exposure (VIDEO)
... the seventh fairway at the Old White course in White Sulphur Springs. Overton made a ... but in the 5,000-square-foot tent on the golf course where official FedEx Cup gear is ... to the area. "It's such a great marketing opportunity for us," said Kara Dense, director ...

Petrocelli goes from home runs to promotional services
... promotional services through his Merrimack-based business, Petrocelli Marketing Group. The stellar Impossible Dream shortstop, remembered ... baseball bats and goodie bag items for golf events. But one thing you can get ... with a laugh. Maybe on a golf course but I dont really want to. ...

Avoid Translation Gaffes - A Few Simple Do's And Don'ts
... follow these simple rules to translating your marketing materials. Avoid the temptation to give your ... restaurant or to play a round of golf, you should do likewise for translation. Good ... ride? * "La puta" in Spanish, of course, means "the whore". 2. The Future's Bright, ...

Perks make 'volunteering' fun
... said Andy Hough, a consultant for Global Marketing and Advertising. "But it's a ton of ... voucher per day for food from the course vendors. What you don't get is a ... the television crews working the event. The Golf Channel televised Thursday's and Friday's action. CBS ...